There are two really exciting things happening on TikTok at the moment that will affect both creators and brands involvement with the app. Introducing the TikTok Creator Fund and TikTok Creator Marketplace!
Let’s start with the TikTok Creator Fund which was introduced at the start of September which is $300M that will be given to creators for a creative incentive and reward for their content. This will roll out over the next 3 years and will be given to creators in the UK, Germany, France, Italy and Spain. It’s good to note that the money you earn will fluctuate due to the factors that the fund is based on such as region of views, number of views, engagement and authenticity of views. You’ll be able to withdraw money from your ‘TikTok Wallet’ on a monthly basis.
So who is eligible for this fund? You’ll have to be at least 18 years old with 10K followers and at least 10K video views in the last 30 days. It goes without saying that your account will need to be adhering to community guidelines and be in good nick before being accepted. Creators who tick all of the boxes above will get a notification and an email confirming this. Exciting stuff!
Next, I’ll move onto the TikTok Creator Marketplace which works hand and hand with the Creator Fund. This is open to brands, creators and influencer agencies worldwide to use as a tool for campaigns. It’s a great place for brands to discover new creators, start new connections and is a tool that brands can use so that they have immediate and infinite access to campaign data.
The connections part of this is interesting because a brand can ‘request’ to work with a creator and create a connection. The creator then has 72 hours to respond to an invitation before it expires. Once accepted, the brand can share information about the campaign and briefs. The Talent Manager can also get these notifications at the same time the talent receives the brief. The contracts, key deliverables can all be discussed via e-mail but the initial contact and the final posting using the sponsored toggle can all be done in-app!
Once the creator’s content has been approved by the brand, simply select the ‘sponsored toggle’ when posting the content and it will link straight to the brand campaign. This will enable the brand to have access to all the numbers and engagement figures that they need for as long as the post is up for! It’s worth noting that you must post your content 24 hours before the posting time so that TikTok and the brand have time to make a final review of the content.
There you have it – a TikTok masterclass.
Photo by Hello I’m Nik 🎞 on Unsplash
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